Trader Joe's soy cheese is not actually vegan. It's made with casein, a milk protein. I'll let you decide whether or not that's deceptive: on one hand, the package is not marked vegan, and the casein is explained in the ingredients in case you don't know what it is. And most vegans (and people with dairy allergies) are very good at reading ingredient labels.
But to whom is Trader Joe's marketing this soy cheese, if not to vegans and people with dairy allergies? People who are cooking for those two sets of people, who aren't as careful about reading ingredients? Surely not people who just like the taste of soy cheese.
WTF, Trader Joe's?
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1 comment:
I have found rice cheese before with the same issue. I just don't get it, what's the point if it's going to have dairy in it? But then again, you have to read every ingredient label every time if you have an allergy just to be sure there's not an ingredient change...I do my best not to block the isle in any way while reading everything!
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